Super ads...

The super bowl commercials were very funny. All the commercials I saw were focusing on pathos. All of the commercials were funny, and really didn't try to use ethos or logos for their product. The Bud Light commercial was a prime example of this. The setting was a prehistoric era where there were cavemen. One cavemen comes up to the others and says "i've invented the wheel to move the beer easier to the party." The other cavemen seemed excited. Then the scene cuts to them using the wheel horizantally as tray with the beer on top, not to mention the wheel is a couple feet in diameter and 6 inches thick made of stone. The camera gets a close up of one caveman saying "wheel suck!" Then at the party a cavemen smashes a bottle of beer with a huge rock. The bottle gets smashed and the beer is spilled everywhere then the caveman said "bottle opener suck!" I could not find anything but humor in that commercial. I feel that the super bowl is a time when the commercials are supposed to be at their most memorable so the use of humor is often, so tomorrow after the game everyone will be laughing and talking about the funny commercials. To me its a very effective use of pathos.