Class presentations 1

One of the most interesting photos was the Victoria’s Secret photo in Mallary’s project. I found the before and after photos of Victoria’s Secret to be very interesting. I found the change in appearance of the store very drastic. The before picture made the store have a younger cute appeal. The entrance in the “before” picture was bright pink with appropriately dressed manikins. The entrance appealed to a younger less sexually active audience. The current entrance is black with manikins dressed in lingerie. The new entrance markets the sexual appeal of Victoria’s Secret. This is interesting to me because the rhetoric devices used for the entrances are complete opposites. I believe the reason for changing the entrance was to appeal to a broader audience. The people that shop at Victoria’s Secret are teenagers to adults. The cute approach would attract females, but not males. But the sexy approach appeals to both men and women. Men see these attractive women on the posters and the store entrance that screams sex, and they can’t help but to be drawn to it. Men want sex so they’re drawn to Victoria’s Secret to buy items that would suggest sex to their partners. Women also want to feel sexy and attractive. When they see these beautiful models in the store window wearing items from the store they think if they wore those clothes that they too would be attractive to men. Overall I believe it was a good marketing strategy for Victoria’s Secret. I do believe in the phrase “sex sells.”