Class presentations 2

I found the axe commercial in Iyesha’s project very entertaining. The commercial was very funny and it was memorable. I believe that the commercial was trying to show that if you used axe shower gel women will do want you want. I may be wrong but that’s the interpretation I get when a naked man falls into a dance studio full of attractive women, and they don’t scream or run away they just do exactly what he starts to do, which symbolizes the control over the women he had because he used axe shower gel. I don’t think many people would think about that commercial the same way I do, but I think it’s because of the humor in the commercial. The commercial was rightfully banned from television. Even though I enjoyed the ad, I believe it is inappropriate for television. I’m not surprised axe “went there” in the commercial because all of there commercial are over dramatizations of the effect axe has on women. In the commercials I’ve seen the men who use axe has women throwing themselves at him with reckless abandon. The thing I find most interesting is that I feel these axe commercials are sometimes funny, but also are degrading to women. The appeal of sex and control of women is used to sell cologne and shower gels. I feel that commercials like this for men or women shouldn’t be used as advertisements. Some people may say that they’re just commercials or they’re just funny, but there is an apparent theme to these commercials that with the help of a certain product on can be in control of the opposite sex, which I feel I demoralizing to both men and women.