Dunkin donuts

I watched ESPN for 30 minutes and while watching it the commercial that impacted me the most was a Dunkin' Donuts commercial. The commercial begins with people walking through a town doing everyday things, i.e. mailman, painters, joggers, kids, policemen, etc. All of the people are singing in unison "doing things is what I like to do" then they all shout "YES." This commercial made no sense to me the first time because I didn't know what the commercial was for. At the end of the commercial the Dunkin' Donuts logo pops up and then a voice says "Dunkin' Donuts, helping people do everyday things moderately better than usual." The tool of rhetoric used in this commercial was pathos. The emotion the commercial was trying to provoke was happiness through comedy. The commercial was funny and the song was catchy. The happy feeling associated with the commercial connects itself to the feeling you'll get with Dunkin Donuts. Not only that but the commercial is modest saying "making you do things moderately better than usual," which adds to the humor. With the commercials humor you remember it longer making you think about dunkin donuts longer.